My Thoughts
Unpacking the Business Behind the Buzzwords
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About me
My Skills
I have had hands-on experience in personally selling products, and oversaw the training and development of sales teams, providing mentorship and structured learning to enhance sales strategies and techniques.
- IT related services such as Web Development Services, IT Back-end Systems and Digital Marketing Services
- Health related services such as Health, Skincare & Slimming consultation, both before and after sales as well as follow-up services.
- Big Bulk Items such as Coffee Vending Machine to Franchisees
Taught Effective Selling Skills at FirstCom Academy.
I conduct thorough research on companies, its products, and the relevant subject matter of the products and services I am promoting.
- Conduct detailed research to distinguish between nutraceuticals, supplements, and pharmaceutical products, while delving into the specific ingredients within Elusyf Mitos Activa. This research provided insights into how each ingredient addresses various consumer ailments.
- Investigate the wellness market, exploring solutions like stem cell therapy, sheep and deer placenta products, and notable companies operating in this space. This analysis shed light on the strengths and weaknesses of competitors.
- Expand knowledge regarding the global shift towards vegan products, crypto and NFT space, even political news such as Brexit and 2016 United States presidential elections
- Performed competitive analysis, generating reports on companies. I’ve utilized tools such as SemRush, and more for this purpose.
Mentored learners in their Capstone Project at ASKTraining, where they are tasked with conducting competitive analysis on behalf of partnering companies in Singapore. They are required to analyze the competition, develop strategic digital marketing ideas, and present their proposed strategies to help the companies stay competitive in the market.
I am experienced with WordPress + WooCommerce deployment, having worked with multiple themes not limited to
- Elementor (My primary choice), Avada, Uncode, Divi and Thrive Themes.
- I have an understanding of HTML and PHP capabilities, and have managed developers that code in it.
I have primarily worked as a business consultant, have advised a web development company, helping them both to develop their own company web capabilities as well as their clients.
I am knowledgeable in the capabilities of web development, how to optimise websites for conversions, enhance the business via lead generation and even optimise business processes and security with IT.
Taught WordPress Website Creation Course at AskTraining as well a as CyberSecurity Awareness for Individuals and Businesses at FirstCom Academy.
I have designed and executed digital marketing campaigns, both for company branding purposes and prospecting new clients.
I am able to build sales funnels,
- Acquiring leads through design simple graphics to be used in Facebook
- Managing third party vendors to produce video ads/animation ads for advertisement
- Manage Facebook Pages, finding/creating a stream of content to be posted on a timely basis
- Create lead capture pages with the purpose of making a sale and/or subscribing to an email marketing campaign using WordPress
- Write a series of follow-up emails with the purpose of closing a sale through follow-up, provide after sales service and/or upselling products
- I am also able to write content for SEO optimized blog articles and product descriptions
Taught Introduction to Digital Marketing & Introduction to AI Tools for Content Creation in FirstCom Academy as well as Facebook & Instagram Marketing, SEO & Website and Landing Page Conversion Optimization in AskTraining amongst others.
Need Advice for Your Business?
Certifications
My Credentials
Services
My Services
DigitalRevamp
DigitalRevamp is a complete, done-with-you solution to help SMEs build a strong online presence, attract the right customers, and grow sales.
Instead of quick, one-off marketing bursts, Lance developed a clear step-by-step framework that makes sure every stage is built on a solid foundation—so your business keeps growing the right way, without the guesswork.
ExpandRevamp
ExpandRevamp is a business-matching and market expansion solution built for SMEs ready to break into new markets, form valuable partnerships, and grow across Asia.
Instead of chasing cold leads and hoping for the best, Lance uses a structured, research-driven process—covering everything from market analysis to partner matchmaking—so every step sets you up for long-term success.
Alternatively, engage me to help you revamp your business today!
Whether you take it step by step or go all-in, I’ll help your SME thrive in the digital world.